- Targeted Keywords.
Your SEO content will not reach the right people if you fail to optimize it with targeted keywords. These are key terms and phrases for which your audience niche is actively searching. To find these terms, you must first understand:
• Audience research: Identify the type of audience you think wants/needs what you offer. Then, go find where they congregate online. Talk to them. Survey them. Figure out their personal habits, preferences, demographics, and stats.
• Keyword research: Find relevant, profitable keywords that relate to your expertise, your products/services, and your audience’s search intent.
• Topic research: Come up with content topics based on the targeted keywords you discovered and what your audience wants to learn/know.
- Write Good Deep Content
A big SEO trend is creating content that goes deeper and farther into a topic. How should you go about creating deeper content? Write long-form blog posts – think 2,000 words or more. Explore topics that have many different facets and angles. Write ultimate guides. Go further than surface-level research.
- Provide the Facts (and Properly Cite Them)
The internet makes it easy for just about any “expert” to make outlandish claims without any supporting data. That means those who do provide supporting facts, sources, and data in their content will easily differentiate themselves for the better. The key for trustworthy SEO content is research. SEO is a challenging, complicated subject. More than likely you will benefit from a professional SEO company that knows what they are doing. Ambitious Web Design is a great Tulsa SEO company that you can benefit from! They have been in business since 1999 and have many years of Tulsa SEO experience. Give them a call today and discover that makes them so great. You’ll be glad you did!